Charles Elena

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Branding Business - What is Social Media

19th August 2011
A simple definition of social media is that it is a form of media that is shaped and controlled by those using it, to communicate with others, via a variety of different platforms. The core focus revolves around people interacting. Constant State of M... Read >

Selecting an advertising agency Melbourne

16th August 2011
They provide skills and expertise in many different facets of advertising, such as media booking, graphic design, market research and web design, amongst other specialities. But what should you look for to ensure that you select the right one for your bus... Read >

Web Design Melbourne – What you need to succeed

15th August 2011
Be realistic If you want a website with a ton of bells and whistles, that’s great. If you that website up and working next week, it’s probably not. Proper time is needed for bug checking and user acceptance testing, as well as the build itself. Think a... Read >

Web design Melbourne Trends and Opportunities

12th August 2011
A website that was perfectly adequate 5 years ago may be lacking crucial functionality for today’s market, and therefore is at risk of losing valuable clicks to competitors. The following list describes some of the real trends in web design Melbourne over... Read >

Branding business health check : How to conduct a visual audit

21st June 2011
Five key branding business steps to visual audit 1. Branding Business Scope Identify “like" businesses with a strong brand. These are usually market leaders, and are not necessarily competitors, but businesses who share similar competencies. The scop... Read >